Design research works

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RESEARCH AND INSIGHTS
RESEARCH AND INSIGHTS
RESEARCH AND INSIGHTS

How design might help reduce smoking

How design might help reduce smoking

Design Research formed the foundation of my project exploring the question: How might design help reduce smoking? The objective was

to move beyond assumptions and understand the behavioral, psychological, and social dimensions influencing smoking habits before

proposing any intervention.


The process began with secondary research, analyzing academic studies, behavioral theories, existing anti-smoking campaigns, and

public health data to establish context and identify gaps. This was followed by primary research, including user interviews and structured

data collection, to uncover real motivations, triggers, and barriers experienced by individuals.





Insights were synthesized through thematic grouping and problem reframing, leading to clearly defined opportunity areas. Based on these

findings, concept directions were developed and evaluated against feasibility, impact, and alignment with research insights.


Design Research formed the foundation of my project exploring the question: How might design help

reduce smoking? The objective was to move beyond assumptions and understand the behavioral,

psychological, and social dimensions influencing smoking habits before proposing any intervention.


The process began with secondary research, analyzing academic studies, behavioral theories,

existing anti-smoking campaigns, and public health data to establish context and identify gaps.

This was followed by primary research, including user interviews and structured data collection,

to uncover real motivations, triggers, and barriers experienced

by individuals.




Insights were synthesized through thematic grouping and problem reframing, leading to clearly

defined opportunity areas. Based on these findings, concept directions were developed and

evaluated against feasibility, impact, and alignment with

research insights.


Design Research formed the foundation of my project exploring

the question: How might design help reduce smoking? The

objective was to move beyond assumptions and understand the

behavioral, psychological, and social dimensions influencing

smoking habits before proposing any intervention.



The process began with secondary research, analyzing academic

studies, behavioral theories, existing anti-smoking campaigns, and

public health data to establish context and identify gaps. This was

followed by primary research, including user interviews and

structured data collection, to uncover real motivations, triggers,

and barriers experienced

by individuals.




Insights were synthesized through thematic grouping and problem

reframing, leading to clearly defined opportunity areas. Based on

these findings, concept directions were developed and

evaluated against feasibility, impact, and alignment with

research insights.

Design Research formed the foundation of my project exploring the question: How might design help reduce smoking?

The objective was to move beyond assumptions and understand the behavioral, psychological, and social dimensions

influencing smoking habits before proposing any intervention.


The process began with secondary research, analyzing academic studies, behavioral theories, existing anti-smoking

campaigns, and public health data to establish context and identify gaps. This was followed by primary research,

including user interviews and structured data collection, to uncover real motivations, triggers, and barriers experienced

by individuals.





Insights were synthesized through thematic grouping and problem reframing, leading to clearly defined opportunity areas.

Based on these findings, concept directions were developed and evaluated against feasibility, impact, and alignment with

research insights.



Good design begins with listening. Every solution starts with a better question. Insights shape intention. Intention shapes impact and Evidence before execution.

Exploring Jodhpur

Exploring Jodhpur

Jodhpuri Diaries was an immersive field research project conducted in Jodhpur as part of the Discover Design in India module at UID.

The objective was to document and analyze the traditional craft of Juthi embroidery through direct engagement with artisans,

contextual study, and cultural observation.


The research process included on-site visits, interviews with artisan families, documentation of tools, materials, techniques, pricing

structures, and present-day challenges. Beyond technical documentation, the project also examined socio-economic realities,

generational transitions, and the sustainability concerns surrounding handcrafted practices.





The final outcome was a curated research booklet combining ethnographic observation, visual documentation, craft analysis,

and reflective insights, converting field research into a structured editorial format.


Jodhpuri Diaries was an immersive field research project conducted in Jodhpur as part of

the Discover Design in India module at UID. The objective was to document and analyze the

traditional craft of Juthi embroidery through direct engagement with artisans, contextual

study, and cultural observation.


The research process included on-site visits, interviews with artisan families, documentation of

tools, materials, techniques, pricing structures, and present-day challenges. Beyond technical

documentation, the project also examined socio-economic realities, generational transitions, and

the sustainability concerns surrounding handcrafted practices.




The final outcome was a curated research booklet combining ethnographic observation, visual

documentation, craft analysis, and reflective insights, converting field research into a structured

editorial format.


Jodhpuri Diaries was an immersive field research project conducted

in Jodhpur as part of the Discover Design in India module at UID. The

objective was to document and analyze the traditional craft of Juthi

embroidery through direct engagement with artisans, contextual

study, and cultural observation.


The research process included on-site visits, interviews with artisan

families, documentation of tools, materials, techniques, pricing

structures, and present-day challenges. Beyond technical

documentation, the project also examined socio-economic realities,

generational transitions, and the sustainability concerns surrounding

handcrafted practices.




The final outcome was a curated research booklet combining

ethnographic observation, visual documentation, craft analysis,

and reflective insights, converting field research into a structured

editorial format.

Jodhpuri Diaries was an immersive field research project conducted in Jodhpur as part of the Discover Design in India

module at UID. The objective was to document and analyze the traditional craft of Juthi embroidery through direct

engagement with artisans, contextual study, and cultural observation.


The research process included on-site visits, interviews with artisan families, documentation of tools, materials,

techniques, pricing structures, and present-day challenges. Beyond technical documentation, the project also

examined socio-economic realities, generational transitions, and the sustainability concerns surrounding

handcrafted practices.




The final outcome was a curated research booklet combining ethnographic observation, visual documentation,

craft analysis, and reflective insights, converting field research into a structured editorial format.



To read the magazine: Jodhpuri Diaries, do click on the below attached pdf viewer

To read the magazine: Jodhpuri Diaries, do click on the below attached pdf viewer